The history of the first J. C. Penney Store.

JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate over 860 locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on customer service remains unchanged.