The history of the first J. C. Penney Store.
JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate over 860 locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on customer service remains unchanged.
First Mormons of record in the valley were 40 emigrants, miners from England, employed in 1858 by F.W. Lander to work on the Lander Cut-Off of the Pacific Wagon Road. By 1870 Church cattle were summer pastured in the valley. In 1879 the Church directed the colonization of the valley. In August 1880 apostles Moses Thatcher and Charles C. Rich renamed Salt River Valley to Star Valley and dedicated it for settlement by organizing a branch of the Bear Lake Stake with Charles Drake Cazier as president with 21 members in 5 households in the valley. 1880 census shows 45 persons in the valley. 1900 census shows 2,219. In 1892 the Star Valley Stake was formed with 7 Wards. The rock meeting house in Auburn was built in the winter of 1889 and the tabernacle in Afton in 1905. In the Church of Jesus Christ of Latter Day Saints Sesquicentennial year 1997 there exists the Afton and Thayne Stakes. There are 15 wards including Smoot, Osmond, Fairview, Salt River, Afton 1st, 2nd, 3rd, and 4th, Grover, Auburn, Bedford, Thayne 1st and 2nd, Freedom and Etna/Alpine, with a combined membership of 6,214. Welcome to Star Valley.
Thayne, formerly called Glencoe, was founded in 1888, at which time mail was brought into Star Valley by Team and Wagon and distributed to the people from a log cabin owned by Joseph Thayne. The building was one room, 12 x 15 feet with a dirt roof. Three years later it was moved to the center of town and Henry Thayne and his wife occupied it. This log cabin, located one and one half rods west of this site, became the first post office May 8, 1891 with Laura Thayne Post Mistress.
(Above is the text from the DUP Marker in town)